This session is not just a theoretical exercise, but a practical guide designed to equip professionals with the skills to develop impactful business cases that stand out and drive successful project proposals, immediately applicable in your work.
Mastering Business Case Writing
The ability to craft compelling business cases is crucial in today’s competitive business landscape. However, creating business cases without a deep understanding of the underlying issues and potential solutions can lead to missed opportunities and ineffective projects. This session is not just a theoretical exercise, but a practical guide designed to equip professionals with the skills to develop impactful business cases that stand out and drive successful project proposals, immediately applicable in your work.
Participants will delve into essential techniques such as comprehensive problem analysis, evaluating both financial and intangible costs and benefits, and choosing the most suitable solutions for the enterprise. This session will inspire attendees to challenge conventional thinking, embrace a mindset of thorough analysis, and master the art of business case writing to advocate for their projects effectively.
LEARNING OBJECTIVES
- Develop business cases that address key issues, align with strategic goals, and thoroughly evaluate costs and benefits.
- Create compelling business case documentation that stands out and supports effective project proposals.
- Effectively promote business cases to senior management to secure approval and organizational alignment.“
Speaker: Morad Mziout
Morad Mziout is a highly skilled quadrilingual Consultant, Mentor, and Trainer with over 17 years of experience in business architecture and analysis, supporting numerous organizations across diverse industries across North America and Africa. As the founder of New Horizons Services, Morad is dedicated to fostering positive transformation and sustainable growth through specialized consulting, mentoring, and training. He holds multiple professional certifications, including CBA®, TOGAF®, ArchiMate®, BIAN®, CBAP™, PMI-PBA®, CGEIT®, CBCP®, PMP®, LSSGB™, Prosci®, PMI-ACP® and SAFE-PO/PM®,
Morad is a Co-Team Lead and primary contributor for the Business Architecture Guild and serves as Chapter Lead for the Washington, DC Chapter of the International Institute of Business Analysis (IIBA). Known for his thought leadership, he has delivered numerous seminars, webinars, and training sessions, and has authored numerous publications. Recognized as a Top Business Architecture Voice on LinkedIn, he is celebrated for his impactful insights and contributions to collaborative industry discussions. Additionally, Marquis Who’s Who has highlighted him as a distinguished business professional and a leader in enterprise architecture and process management.