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DC Metro Feb 2023: Enhancing Business Effectiveness through Storytelling

Wednesday, February 15, 2023 -
6:00pm to 7:30pm


Business Effectiveness requires deep understanding of business challenges, the people who are impacted, and what solutions look like and do. The ability to mine a story for deep meaning and deep understanding refines and sharpens understanding and assumptions about business concerns to improve concepts, insights about them, and perspectives to guide and control action.


The purpose of this program is for participants to experience enhancing business effectiveness through storytelling by listening to a narrative and then working through example questions and issues to achieve and validate meaningful insights anchored in a clear and deep understanding of business terms and ideas embedded in the story.
Learning Objectives:
  • Identify the connection between business effectiveness and storytelling
  • Mine a story for content related or applicable to business
  • Explore the content of the story within context to clarify and deepen understanding 
  • Launch a go-forward use of the approach

About the Presenter: 

Dr. Susan A. Garfield has decades of experience in the worlds of business, technology, education, and performance. As a computer programmer, teacher, trainer, storyteller, coach, and mentor, she faces any question or challenge with an exploratory, agile, "yes-and" approach.


Dr. Garfield holds Bachelor's and Master's degrees in Mathematics and in Literature, a Ph.D. in Humanities/Comparative Literature, an MBA, and certification as a PMP. As a developer of business application systems and a project leader and manager, she has seen again and again how intention, expression, and interpretation converge to support and to subvert business and technological relationships, outcomes, and results.



6:00 - 6:30 pm Networking and Logging in

6:30 - 7:30 pm Discussion


Any questions? Contact the board@iibadc.org 

Event Details: 
6:00 - 6:30 pm: Networking and Logging in 6:30 - 7:30 pm: Discussion
Event Location: 
Online via Zoom
Speaker: Dr. Susan A. Garfield
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