Premise

Business Effectiveness requires deep understanding of business challenges, the people who are impacted, and what solutions look like and do. The ability to mine a story for deep meaning and deep understanding refines and sharpens understanding and assumptions about business concerns to improve concepts, insights about them, and perspectives to guide and control action.

Objective

• Identify the connection between business effectiveness and storytelling
• Mine a story for content related or applicable to business
• Explore the content of the story within context to clarify and deepen understanding 
• Launch a go-forward use of the approach

About the Presenter: 

Dr. Susan A. Garfield has decades of experience in the worlds of business, technology, education, and performance. As a computer programmer, teacher, trainer, storyteller, coach, and mentor, she faces any question or challenge with an exploratory, agile, "yes-and" approach.

Dr. Garfield holds Bachelor's and Master's degrees in Mathematics and in Literature, a Ph.D. in Humanities/Comparative Literature, an MBA, and certification as a PMP. As a developer of business application systems and a project leader and manager, she has seen again and again how intention, expression, and interpretation converge to support and to subvert business and technological relationships, outcomes, and results.

Agenda:

6:00 - 6:30 pm Networking and Logging in

6:30 - 7:30 pm Discussion

Any questions? Contact the board@iibadc.org